Fashion & Apparel — E-commerce
Lacoste
Indian e-commerce storefront for the global apparel brand.
Visit lacoste.in ↗I build the backend systems that brands run on.
Ten years designing Laravel and PHP architectures for e-commerce, ERP and enterprise platforms — APIs, payment and logistics integrations, automation pipelines and AWS infrastructure. I own systems end to end, from schema to deployment.
10+
Years building backends
70+
Projects delivered
15+
Developers led
01 — What I build
Six things I get asked to build.
02 — Selected work
Platforms I've helped build and keep running.
01 / 06
Beauty & Wellness — E-commerce
Kama Ayurveda
Ayurvedic beauty retailer with a full product catalogue and checkout.
Visit kamaayurveda.in ↗Building Materials — E-commerce
Merino Laminates
Product and dealer platform for a large laminates manufacturer.
Visit merinolaminates.com ↗Sanitaryware — Corporate
TOTO India
India presence for the Japanese sanitaryware manufacturer.
Visit in.toto.com ↗Paints & Coatings — Corporate
Dulux Professional
Professional coatings platform for the AkzoNobel brand in India.
Visit duluxprofessional.com ↗Financial Services — Corporate
Hero FinCorp
Lending and financial services platform.
Visit herofincorp.com ↗
03 — Stack
The tools, grouped by the layer they serve.
28 technologies
The stack
Hover any node to see where it is used. Grouped by the layer it belongs to.
Move the cursor across the graph
Backend
- PHP
- Laravel
- CodeIgniter
- Node.js
- Python
- REST APIs
E-commerce
- Magento
- Shopify
- WordPress
- OpenCart
Frontend
- JavaScript
- Vue.js
- React
- Tailwind
Data
- MySQL
- MongoDB
- Data Extraction
- Web Crawling
AI & Automation
- AI APIs
- Chatbots
- Queues & Schedulers
- Workflow Automation
Cloud & Ops
- AWS
- Docker
- Linux
- Nginx / Apache
- Git
- CI / CD
04 — Experience
Ten years, five teams, one discipline.
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Dec 2023 — Present
Technical Lead
Abhikant Digital Ads Pvt. Ltd.
- Architect APIs, AI integrations, payment integrations and scalable system solutions.
- Manage AWS infrastructure and deployment workflows.
- Lead project development and mentor a team of PHP developers.
- Coordinate with clients and own delivery quality across web and mobile platforms.
-
Jul 2019 — Dec 2023
Sr. PHP / Magento Developer
Karmatech Mediaworks Pvt. Ltd.
- Integrated complex APIs, optimised site performance and managed AWS services.
- Delegated across a 15-member development team and advised on all aspects of delivery.
- Supervised assessment of web applications, mobile apps and software platforms for quality and efficiency.
- Coordinated with clients and internal teams to deliver customised solutions.
-
Jul 2018 — Jun 2019
Sr. Magento Developer
Vasudev Accounting Pvt. Ltd.
- Magento extension development, UI fixes and feature customisations.
- Managed end-to-end e-commerce implementations.
- Ran up to five concurrent projects under delivery pressure.
-
Jan 2018 — Jul 2018
Magento Developer
Techpapa Pvt. Ltd.
- Theme customisations, module development and client support.
- Implemented responsive websites and web applications using modern JavaScript frameworks.
-
Jun 2016 — Dec 2017
Magento Developer
YNG Media Pvt. Ltd.
- Theme customisations, module development and client support.
- Focused on frontend integration and backend enhancements in Magento.
-
2010 — 2014
B.Tech
Punjab Technical University
05 — How I work
Understand first. Ship what holds up.
01
Understand
Map the business logic and the data before writing any code.
02
Architect
Design a clean, secure structure that still makes sense at scale.
03
Build
Use the right tool for the problem, not the most familiar one.
04
Test
Verify behaviour, edge cases and every integration point.
05
Optimise
Profile queries, caching and performance until it holds under load.
06
Deploy
Ship to AWS with monitoring — and own it after launch.
06 — About
Clean code, clear architecture, practical solutions.
I'm Raj Tiwari, a Senior Backend Developer with over a decade of experience building and maintaining production-grade web applications. My primary expertise is in Laravel and PHP, where I design clean, secure and scalable backend architectures for e-commerce, CMS and enterprise platforms.
Alongside PHP I work with Node.js and Python for automation, microservices, scripting and data-driven workflows — choosing the right tool based on the problem, not preference. In recent years my focus has shifted toward backend automation, AI API integrations and data extraction pipelines: systems that automate repetitive processes and handle large-scale data processing to improve operational efficiency.
I have hands-on experience managing AWS infrastructure, optimising application performance and deploying secure, scalable systems using modern DevOps practices. I'm comfortable owning projects end to end — from system design and development through to deployment, monitoring and optimisation.
07 — Contact
Have a complex system to build?
Whether it's a platform that needs re-architecting, an integration nobody wants to touch, or a process that should have been automated years ago — send the details.
Available — Full-time · Part-time · Contract · Freelance